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Gossip Girl: Lily and Bart’s Wedding Website
By Gossipgirl | May 15, 2008
Gossip Girl is one of those genius shows that know how to utilize all sorts of media platforms to create buzz. Through initiatives like the Gossip Girl Second Life video game and the racy OMFG ad campaign, not to mention that the show’s audience veritably brims over with tech-savvy, it has become one of the most downloaded television programs on iTunes. I just recently discovered another bit of guerilla advertising to promote the season finale – Lily van der Woodsen’s and Bart Bass’ wedding website, http://lilyandbart.weddingwindow.com.
I encourage you all to browse the site. It has all the clichés one could possibly hope for in a wedding website, like those platitudes about true love and happiness. You what I’m talking about: the ones that make you roll your eyes or throw up a little in your mouth. But this entire website is so blissfully tongue-in-cheek and rife with dramatic irony that I experience nothing but pure enjoyment while perusing through all its pages.
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Topics: Gossip Girl Season 2 News |
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